The Media 2.0 Workgroup is a group of industry commentators, agitators and innovators who believe that the phenomena of democratic participation will change the face of media creation, distribution and consumption. Join the conversation...
now open.
aggregation + attention + convergence + distribution + engagement + identity + participation +

Commentary (Independent analysis of day-to-day developments)

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Ben Metcalfe (Ex BBC)

Commentary, criticism and blunt editorial about the media establishment and the emerging Media 2.0 community.

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Scott Karp (Publishing 2.0)

Thoughts on the convergence of media and technology.

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Stowe Boyd (/message)

/Message is Stowe Boyd’s take on social tools and their impact on business, media, and society.

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Frank Gruber (AOL)

Frank is a Senior Product Manager at AOL and writes about Web 2.0 issues that affect Media.


Tools (The tools that enable social media creation, distribution and consumption)

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Faraday Media Team (Particls)

Commentary and analysis about the role of attention and aggregation as a Media 2.0 consumption tool.

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Daniela Barbosa (Factiva/Dow Jones)

Tools and trends for Media 2.0 consumption in the information savvy enterprise.

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Chris Saad & Khris Loux (JS-Kit)

Discussing the distributed social web by the team building the tools to make it possible.


Social Media (Living the dream. People who are building and running next generation media)

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Jeremiah Owyang (Forrester)

Forrester analyses the market to help you make better decisions. Jeremiah focuses on Web strategy using social tools.

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Jeff Pulver (PulverMedia)

PulverMedia operates a number of trade shows & publications the most well known of which is the regular VON Conference.


Content Creators (The personalities that bring us great new forms of content)

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Robert Scoble (ScobleShow)

Robert describes himself as a ‘Tech Geek Blogger’. In reality though, he is one of the worlds leading bloggers and video podcasters.


Mainstream Media (Change agents helping their traditional media employers to get social)

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Suw & Kevin (Strange Attractor)

Suw is an independent social software expert and Kevin is the Blogs Editor for Guardian Unlimited.

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Ian Forrester (BBC)

Ian runs the BBC’s Backstage initiative. Helping developers to remix and leverage BBC content in new and interesting ways.


Analytics (Measuring and analysing the Media 2.0 landscape)

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Eric Olson (FeedBurner)

Eric works in Publisher Services at FeedBurner. He blogs about how publishers can take advantage of and measure syndication.

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Peter Kim (Ex Forrester/Dachis Corporation)

Peter is building an enterprise social technology company, which will help measure and manage for social business design.


PR/Marketing (Helping us all find ethical and creative ways of reaching Media 2.0 participants)

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Brian Solis (PR2.0)

Analyzing and defining the intersection of social tools, media and PR, to create a new level of transparent, relevant conversations that matter to people.

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Marianne Richmond (Resonance Partnership)

Marianne discusses issues that affect and encourage word of mouth marketing and branding.

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